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Can I set my own selling price/ product prices on my store? How do I do that?

You could set your own selling price as you are the owner of the store and you should decide what selling price is suitable for your market.

Every product has a cost price. You could set the selling price by keying in your desired "profit margin" on the product listing page in the back office. For example, if you want to make a profit of 100% on the cost of the products, simply fill in "100%" in the profit margin field and click "update product price" as illustrated below:



You could learn how to set up selling price and discounts for your products in this video tutorial: