Fully Hosted With Your Domain Name
It is important that you have 100% control on your own domain and brand. A standalone website tends to have more flexibilities and you set your own selling rules. It also helps build up brand awareness quicker than other market places. You could also start driving traffic to your own store where there is no other competitors around!
Example of standalone domain name:
mybeautyfashion.com
mybeautyfashion.turnkeymaster.com